/BARBARA GRISPINI
Brand Strategy & Development Specialist
Partnerships, Experiential Marketing
In 2011, Grispini founded D /ARK, a dynamic brand agency, which she directs. The agency specialises in 360 degrees brand strategy and development with speciality in marketing and partnerships. Clients of the agency have included: 1017 ALYX 9SM, Craig Green, Diesel, Nicopanda by Nicola Formichetti, Reebok, The British Fashion Council. Partnerships managed through the agency have included: A$AP Rocky, Damon Albarn, G-Star, Kasabian, The Hunger Games - Lionsgate.
As part of her agency, Grispini took also the in house role of Merchandising and Commercial Director for 1017 ALYX 9SM from 2019 to 2023, leading the brand entire product matrix; commercial businesses, including: partnerships with Audemars Piguet, Destroy Lonely, Nike, Moncler, Swedish House Mafia and Tale of US, amongst others.
Before directing D /ARK, Grispini has worked for the British Fashion Council (BFC) for sixteen years, managing the attraction and attendance of the optimal VIP international media and buyer audience to London Fashion Week, while also conceiving, developing and directing pivotal designers showcasing initiatives to promote British based talents abroad with multiple events and activations in Paris, New York, Los Angeles, Hong Kong and Sao Paolo; generating multi-million worth in media coverage and multi-billion in readership reach.
Over her BFC tenure, Grispini has supported the development of over 150 designers’ businesses.
Grispini has additionally been a Visiting Professor for the Royal College of Art, a Contributor of Vogue Italia online (2010 to 2018), a Pannelist for: SHOWstudio, the International Talents Support and the British Fashion Council’s designers’ initiatives.
IN THE PRESS
